– SEARCH ENGINE OPTIMISATION –

When you plan on rising the ranks of organic placement on eBay’s search results, you need to consider both Cassini and Google search.

Cassini is eBay’s internal search engine, which customers use to search for products while on the eBay platform. Because customers are more likely to buy while using this engine, the keywords they use will be different to when someone searches on Google. When you consider SEO for your products on eBay, it’s critical that you know what parts of the listing benefit from Cassini-based search terms, and what parts benefit from Google-based search terms.

Using specialist tools and techniques, our SEO team can create rich, SEO-friendly copy that generates traffic from within eBay & Google Search.

– HTML DESCRIPTIONS –

Descriptions can be much more than just black text on a screen.

eBay supports full HTML listings, meaning you can create something truly special and unique for your brand, resulting in a fully customisable webpage within your product listing. We can use a variety of different templates to help display your products in the best light, while also utilising copy that generates traffic directly from Google.

These descriptions can also assist in cross selling products by showcasing your other ranges in a flexible storefront.

– COMPETITOR ANALYSIS –

As with any eCommerce project, competitor analysis is crucial in determining where your brand lies in the market, and how to also benefit from their successes. We’ll take an in-depth look at your competitors’ listings and strategies to evaluate their listings and performance.

We use advanced, specialised tools to find common search terms and keywords to increase ranking. We can also use software to analyse competitor listings to determine their successes and failures. It’s also important for us to establish your products potential by looking at pricing, product quality and other aspects we can advise on.

– PRODUCT IMAGERY –

eBay customers have a unique idea of what they want to see in the photos. These people like to see the real product, rather than computer-generated representations. It’s important to get a good mix of photos, some isolated on a white background, some showing the product in action.

At Actimerce we make complete use of our photography studio to produce a plethora of unique images to show your product in the best light.

– ADVERTISING –