Amazon Prime day (or rather days) is almost upon us. But what exactly is Amazon Prime Day? And how does it affect you as a seller? In this blog, we will be answering those questions.
What is Amazon Prime Day?
Amazon Prime Day is an annual event hosted by Amazon that gives Amazon Prime members access to exclusive deals across a wide range of different products. Although it’s referred to as a day, Prime Day actually lasts 2 days, and are Amazon second-biggest selling days across the whole year. This year, Prime Day will run from the 15th until the 16th of July.
As a seller, you can register your products to be eligible for these deals. This will help to increase traffic to your products and give you a large boost in your sales. Whilst the increase in sales is most prominent during Prime Day, many sellers continue to have a higher level of traffic even after Prime Day is over, thanks to the buzz that the Prime Day deal helped to create.
Let’s take a look at some of the different type of deals you can register your products for:
Lightning Deals
Lightning Deals are limited-time deals that usually only available for just a few hours. There is typically a limited stock as well. Whilst the fee for registering one of your products for a Lightning Deal is around £500, the increase in traffic can often be worth the price in the long run.
Deals of the Day
Deals of the day are essentially what they say on the tin. They’re deals that last for 24 hours, as opposed to only a few hours like the Lightning Deals. However, they are only available to apply for if you are a vendor.
Prime Day Launches
Prime Day Launches are products that launch during Prime Day that are exclusive to Prime members. These products are not available on any other store.
Who benefits the most from Prime Day?
How much you can benefit from Prime Day is often dependent on the type of products that you sell. The companies that benefit the most from Prime Day are typically ones that sell technology, gifts or toys. This may suggest that other companies who don’t sell these kinds of products may not see as much success, however, they can still benefit from some increased traffic.
If you are finding that you are not receiving as much traffic as you would like, there are a few things you can do to counteract this issue. Jump on social media and let your loyal customers know they can save some money. Launch an ad to give your deals some more attention. This way, you should still see a good level of traffic to your products.
Some Useful Tips
Here are some tips and things to consider when preparing yourself for Prime Day:
Increase your Inventory– Make sure you have plenty of stock ready for that traffic increase, so you don’t run into any issues later.
Update your Listings– Make sure that all of your Amazon listings have the most up-to-date information on them.
Update your Images– Make sure that all of your product images look professional.
Utilise Social Media– Advertise and build up anticipation for your deals through your social media platforms to get people interested.
That wraps up this blog on Amazon Prime Day. We hope your Prime Day is a success. Don’t forget to take a look at some deals yourself when you can!
